Criteo

Criteo is a global technology company specializing in digital advertising. Founded in Paris in 2005, it initially started as a recommendation engine but pivoted to focus on retargeting advertisements, allowing businesses to reconnect with potential customers who have previously shown interest in their products. Over the years, Criteo has expanded its services to include various advertising solutions such as audience targeting and campaign management across multiple channels, including display, mobile, and video. Criteo's notable evolution includes its IPO on the NASDAQ in 2013, which helped solidify its presence in the ad tech industry. The company has continuously adapted its technology to leverage machine learning and artificial intelligence, boosting its effectiveness in personalized advertising. Criteo is known for its significant impact on the digital advertising landscape, enabling advertisers to drive sales and enhance customer engagement. Its extensive database and advanced algorithms have made it a prominent player in the field, with a strong presence in markets across the globe.