Matomo

Matomo, formerly known as Piwik, is an open-source web analytics platform. It was first released in 2007 by Matthieu Aubry as a response to the growing need for an alternative to proprietary analytics services like Google Analytics. Matomo provides detailed reports on website visitors, the search engines and keywords they used, languages, and much more. Its main activities involve empowering users to take control of their data with features focused on privacy protection and data sovereignty. Over the years, Matomo has grown significantly, evolving from a simple analytics tool to a comprehensive platform offering features such as heatmaps, session recordings, and e-commerce analytics. It supports over 50 languages, making it accessible worldwide. Matomo's impact is notable in industries where data privacy is paramount, as it allows businesses to host their analytics on-premises, ensuring compliance with privacy regulations like GDPR. Its flexibility and commitment to open-source principles have earned it a strong reputation among privacy-conscious organizations.