Trivago

Trivago is a German-based hotel and accommodation search platform founded in 2005, aimed at simplifying the process of comparing hotel prices from various booking sites. The platform aggregates data from numerous websites, allowing users to compare prices, read reviews, and find detailed information about accommodations worldwide. Trivago initially started as a simple hotel search engine but has expanded its offerings to include vacation rentals and other types of accommodations. Trivago gained significant recognition in 2012 when it received a substantial investment from Expedia Group, which later acquired a majority stake. The company went public in 2016, further solidifying its presence in the travel industry. Trivago's advertising campaigns and innovative approach to hotel search have made it one of the most recognizable brands in the travel and hospitality sector, influencing how millions of travelers book accommodations online.