Nespresso

Nespresso, a subsidiary of the Nestlé Group, is a premium coffee brand known for its single-serve espresso machines and coffee capsules. Launched in 1986, the company revolutionized the coffee industry by introducing the concept of portioned coffee, making it convenient for consumers to enjoy high-quality espresso at home. Nespresso's business model focuses on direct-to-consumer sales through its extensive network of boutiques and an online platform, ensuring a luxury experience. Over the years, Nespresso has expanded globally and developed a strong brand presence, often associated with sophistication and quality. The company is also recognized for its commitment to sustainability, with initiatives like the AAA Sustainable Quality Program and capsule recycling efforts. Nespresso's impact on the coffee culture is significant, influencing how people perceive and consume espresso worldwide.